# Holly Weinrauch - Senior Product Designer & Growth Lead

## Professional Overview
Holly Weinrauch is a senior product designer and growth lead with 10+ years of experience in user experience design, product strategy, and growth optimization. Currently working at Wistia, she specializes in designing systems that make complex experiences feel simple and accessible.

## Current Role
**Senior Product Designer & Growth Lead at Wistia**
- Leading design initiatives for user onboarding, monetization, and user management
- Designing frameworks that support everything from onboarding to monetization
- Creating consistency across products while maintaining flexibility and growth
- Balancing ambiguity, technical constraints, and business needs

## Key Design Skills & Expertise
- **Product Design**: User experience design, interface design, design systems
- **Growth Design**: User onboarding, activation, retention, monetization
- **Product Strategy**: User research, product planning, cross-functional collaboration
- **SaaS Design**: B2B software, enterprise tools, user management systems
- **Design Systems**: Scalable frameworks, component libraries, design consistency

## Notable Projects at Wistia
1. **In-App Home Page**: Personalized landing page improving user efficiency and activation
2. **User Onboarding**: Welcome experience and guided setup flows
3. **Trials & Upsells**: Trial experience and upgrade flows with plan selection
4. **User Management**: Tools for adding users, managing permissions, and team collaboration
5. **Nudges & Notifications**: User engagement prompts and alert systems

## Previous Experience
**Formlabs**: Designed the company's first e-commerce experience, bringing physical product constraints into digital purchase and setup flows.

## Design Philosophy
Holly believes in human-centered, data-driven design. Her approach focuses on:
- Making complex experiences feel simple and accessible
- Balancing ambiguity, technical constraints, and business needs
- Ensuring shipped products feel clear and useful to real people
- Creating scalable systems that support growth and flexibility

## Technical Skills
- Design tools: Figma, Sketch, Adobe Creative Suite
- Prototyping: Framer, Principle, InVision
- User research: Interviews, usability testing, analytics
- Design systems: Component libraries, design tokens, documentation
- Collaboration: Cross-functional teams, stakeholder management

## Education & Background
- 10+ years in product design
- Experience across multiple industries and company sizes
- Focus on SaaS and B2B products
- Strong background in user experience and growth optimization

## Portfolio Structure
This website showcases Holly's work through detailed case studies:
- **Home**: In-app home page design and user experience
- **Trials**: Trial experience and upgrade flows
- **Welcome**: User onboarding and welcome experience
- **Nudges**: Notification and user engagement systems
- **Users**: User management and team collaboration tools
- **Portfolio**: Comprehensive overview of all projects

## Contact & Links
- **Website**: [hollyweinrauch.com](https://www.hollyweinrauch.com)
- **Resume**: Available for download on the site
- **GitHub**: [github.com/and-holly](https://github.com/and-holly)
- **CodePen**: [codepen.io/hweinrauch](https://codepen.io/hweinrauch)

## Site Information
This portfolio website is built with HTML, CSS, and JavaScript, featuring:
- Responsive design for all devices
- Dark/light theme toggle
- Interactive video player integration
- Smooth animations and transitions
- Semantic HTML structure for accessibility
- SEO optimization for search engines and AI tools

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*Last updated: August 2025*