In-App Home page
Wistia — 2023
Project
In-app Home created a new, personalized landing page within Wistia to improve user efficiency, and onboarding by providing quick access to important information, actions, and resources. It increased overall engagement and activation within the platform.
Results
+4% in account activation
+7% click rate for add media options
+20% in featured actions in Next Best Action
Spikes in users clicking into media analytics
Team
1 product manager, 4 engineers, 1 product designer (me!)
My role
Created wireframes to developer-ready designs, ran user testing sessions, & iterated
Timeline
Initial project start - Fall 2023
Multiple iterations across 2024
Home V2 - Redesigned in Wistia UI
This is an iterative update to the Home screen that aligns with the new redesign.
Key Results
+4%
in account activation
+7%
click rate for add media options
+20%
in featured actions in Next Best Action
+40%
accounts using analytics features
