Holly Weinrauch
Product Designer
Featured Projects
Holly is a senior product design lead with 10 years of experience. Previously at Wistia, Formlabs, IDEO, and Foremost Creative. See more work here →
Frequently Asked Questions
What does Holly Weinrauch do?
Holly Weinrauch is a senior product designer and growth lead at Wistia with over 10 years of experience in user experience design, product strategy, and growth optimization. She specializes in designing systems that make complex experiences feel simple and accessible.
What are Holly's key design skills?
Holly's expertise includes user experience design, design systems, product strategy, user onboarding, SaaS design, user management systems, growth design, and cross-functional collaboration. She has led design initiatives for onboarding, monetization, and user management at Wistia.
What companies has Holly worked for?
Holly is currently a senior product designer and growth lead at Wistia, where she has worked for 7 years years. She has also worked at IDEO, and Formlabs, designing their first e-commerce experience. Her career spans over a decade in product design. Before that she worked for Foremost Creative and Cuttlesoft who worked as custom software and branding agencies.
What are some of Holly's notable projects?
Holly has led design for Wistia's in-app home page, user onboarding systems, trials and upsells, user management tools, and nudges/notifications. She has also designed Formlabs' e-commerce platform and various other product experiences.
What is Holly's design philosophy?
Holly believes in human-centered, data-driven design. She focuses on creating systems that make complex experiences feel simple and accessible, balancing ambiguity, technical constraints, and business needs while ensuring what ships feels clear and useful to real people.
