All Projects
Holly is a senior product design lead with 10 years of experience. Previously at Wistia, Formlabs, IDEO, and Foremost Creative.
Portfolio Frequently Asked Questions
What projects are included in Holly's portfolio?
Holly's portfolio includes 8 key projects: In-App Home redesign, Trials & Upsells optimization, User Onboarding systems, Nudges & Notifications, Navigation Refresh (coming soon), Users & Permissions management, Billing Settings (coming soon), and Pricing Page design (coming soon).
What is the In-App Home project about?
The In-App Home project redesigned Wistia's main dashboard to improve user efficiency and activation. It created a personalized landing page with quick access to important information, actions, and resources, resulting in +4% account activation and +7% click rate improvements.
What does the Trials & Upsells project involve?
The Trials & Upsells project optimized Wistia's trial experience and upgrade flows. It includes plan selection interfaces, billing options, and conversion optimization strategies to improve trial-to-paid conversion rates.
What is the Onboarding project focused on?
The Onboarding project designed Wistia's welcome experience and user setup flows. It creates guided setup steps and user activation processes to help new users get started quickly and effectively.
What are the upcoming projects in the portfolio?
Upcoming projects include Navigation Refresh (redesigned navigation system), Billing Settings (subscription management interface), and Pricing Page (subscription plans and features display). These projects are currently in development.
What design skills does Holly demonstrate in these projects?
Holly demonstrates expertise in user experience design, design systems, product strategy, user onboarding, SaaS design, user management systems, growth design, and cross-functional collaboration across all portfolio projects.
